Search engine optimization (SEO) increases your site traffic by increasing the likelihood of your appearing on popular search engines.
SEO does not refer to paid advertisement and marketing, but the “natural” algorithms search engine companies prescribe for their platforms.
These searches target specific categories such as website pages, images, videos, scholarly documents, digital archives and electronic publications and industry-related topics.
Since engaging your customers and target audience with the products or services you provide them is key to e-commerce web operations and exposure, optimizing a website involves detailed editing of its content. Adding content, and modifying hyper text markup language (HTML), and use of cascading styling sheet (CSS) code, increase your site’s relevance to search engines. Google, Yahoo, and Bing also index your site based on the number of external and internal links leading to and from your website.
Solero Ink offers a comprehensive plan for Search Engine Optimization. This strategy includes search engine console settings, site map settings, keyword research, and meta data tags.